Analysts say that since X is widely used and hundreds of people have trademarked it, it will be a challenge for X Corporation to legally rebrand it as X. Speaking to the international media outlet Reuters, trademark attorney Josh Garben claimed that there is a 100 percent chance that some person will file a lawsuit on this issue one day.
According to him, there are 900 companies in the US that have registered X's trademark. On Monday, Musk announced the new logo for the social network, naming Twitter 'X'. The letter 'X' of stylish text on a black background has become the new logo of Twitter.
Companies with logos, letters, names, slogans that identify their products or services can claim infringement in such cases, when their consumers are confused about the products or services.
In the event of an alleged violation, the regulator may impose a ban on the offending company. Microsoft took over the X trademark in 2003.
The company registered a communications-related trademark for its Xbox video game system. On the other hand, Meta registered the trademark of blue and white letter X in 2019.
Meta registered the trademark for social media and software. "Meta and Microsoft will not sue Twitter as long as 'X' does not threaten them or affect their brand," says Garben.
Even Meta himself faced legal problems when he kept the company's name from Facebook to Meta. Investor company Meta Capital and virtual reality company Meta X filed a trademark case against the company last year. Apart from that, some companies also sued the Infinity logo saying that Meta made a logo similar to theirs.